Monday, June 25, 2018

INS Platform And The INS Ecosystem As A Whole


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Hello friends, how are you in this good opportunity I will discuss the wholesale retail market and find ways to cut costs and improve the shopping experience with the help of a decentralized market.

What is an INS token?
INS is an ERC-20 token built in Ethereum Blockchain made for the grocery industry. INS is the first coin to focus on grocery that directly connects consumers to major wholesale producers.

Benefits to Consumers
Do not let big box retailers like Walmart dictate their price to you. Having an INS will save you money by directly connecting you with the wholesale manufacturers. It will take all the markup by major retailers and save you money. Using INS will also allow you to order your groceries online without having to leave your home.

Benefits to Manufacturers
Marketing and Promo directly to INS users will allow for greater exposure. Manufacturers will have full control over product listings and prices. INS will help manufacturers expand and reach the global market of online users who want to buy their groceries online and save money.

Where can you buy an INS token?
Binance is my favorite exchange and the most trusted exchange that has an INS token currently listed on their exchange. I would recommend to keep all your coins and tokens in secure hardware such as Ledger Nano S or Trezor. Storing tokens in exchange or even MyEtherWallet / Metamask poses unnecessary risks that should never be done.

Problem
We find retail stores ineffective. The market is monopolized by the company and concentrated around mega-chains. Currently, national and regional retailers dominate the landscape and suppress competition. Their abuse of power goes beyond a reasonable level.

The retail chain decides what to provide and how to market it. Their influence over suppliers, big or small, is absolute. They run expensive promotions and often overlook the importance of food miles, food safety and quality. In fact, supermarkets throw up to a third of what they serve.

This situation is not only allowed to grow but also growing. It affects the everyday consumer: the retailer dictates the process from farm to fork, manipulates spending behavior, and raises prices.

Disintermediation
Local natural products are hard to find in grocery stores due to tight supply chain management and harsh procurement requirements. Cutting intermediaries allows a 'factory-direct' approach and gives consumers control over what brands and suppliers they want to see available, including access to agricultural produce.

An improved discovery process along with an effective inventory and inventory management system will help reduce food miles and reduce food waste throughout the supply chain. These issues are relevant to all regions and countries, and cause significant financial and ecological costs.

We are on a mission to rediscover traditional distribution channels, changing the way of one-way communication with direct feedback and facilitating the interaction between consumers and producers. In this way, it's possible to market directly to consumers, avoid inefficient trade promotions, and organize personal gifts along with network loyalty programs.

Going through retailers and wholesalers allows a more transparent grocery shopping experience. Here, blockchain technology serves as a 'trust machine'. Simply put, it provides a digital book of information that is validated by a peer-to-peer network of participants. Once records are verified, they can not be tampered with and seen by all parties, including consumers.

In fact, every part of the product journey through the retail supply chain can be recorded and viewed on a blockchain based platform. Transparent and verified information about how food is grown, processed, packaged, shipped, priced and promoted allows discovery and mechanisms for trust formation.

With the blockchain-based platform, consumers will be able to uncover the story behind the store and make smarter purchasing decisions based on supplier information, food miles, delivery, and storage conditions.

In addition to transparency, blockchain technology means security because it requires less personal data to make purchases and complete transactions. The order completion process is done automatically with the help of a 'smart contract' which guarantees payment only after delivery and offers proof of ownership plus a grievance mechanism for handling disputes.

Overall, the blockchain-based shopping platform intercepts intermediaries and provides the following incentives to consumers:
  • Daily food can be up to one-third cheaper.
  • Delivery of local food will be simpler and faster.
  • Consumers will provide direct feedback to influence producers.
  • Consumers will have direct access to verified information about foodstuffs and see their 'travel' through the supply chain.
  • Consumers will have the opportunity to participate in special loyalty programs, get various awards, trades, and 'points' exchanges.

We at the INS Ecosystem have been thinking more about the future of groceries. We have identified and acted on trends in the food, e-commerce and new technology industries. With the founders of Instamart, one of the largest business-supported cargo shippers, top industry experts in the Advisory Board and the recognition of FMCG giants like Unilever, MARS, FrieslandCampina, Valio, Reckitt Benckiser, we are ready to challenge the whole idea of ​​the retail value chain -day. To do this, we are now working on an open source market platform and building the framework associated with a decentralized consumer ecosystem.

Here's how it works

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Ecosystems
Here, we explore everything related to individuals or companies who want to buy high quality food through the INS Platform. It includes key components and processes such as product discovery, placing orders, making payments with INS Tokens, accepting loyalty, referrals, feedback rewards, and more.

Product Search and Discovery
Linking local and independent suppliers means tens of thousands of products are listed online. Exploring overcrowded markets can be very daunting to consumers but there are ways to make the discovery process simple. One is to have additional parameters specified for the product.

It is necessary to maintain the latest database of goods sent by the manufacturer and provide customers with a catalog filter for product attributes such as Local, Gluten-Free, Organic and On Sale. This makes it easy to find and find products by applying sorting and filtering.


In addition to 'rich filtering', we will implement a 1-to-1 personalization mechanism to deliver a customized shopping experience. Starting from the 'home' consumers will be able to see previous orders, view most purchased items and product recommendations based on shopping history. It will expand to showcase special offers and recommendations in search and navigation results, make recommendations directly in the online shopping cart and send daily / weekly deals.

The market for consumers will be available through websites and mobile apps with access to decentralized storage networks and smart contracts. The goal here is to set up a safe and easy interface that makes it easy to find, find, and choose products to order.

Gift
Awards and loyalty programs will be tailored by the manufacturer to meet consumer needs and build long-term relationships. In turn, consumers will provide manufacturers with direct privacy conservation feedback based on their personal interests and the amount of potential prizes in the INS token.

To motivate their audience, manufacturers will be able to program a blockchain-based smart contract with several conditions and variables such as gift type, expiration date, list of products that can be spent and more. The entire system will work similar to a mile-based loyalty program and will be more flexible, personalized and cheaper to run.

In addition, consumers will be given an incentive to create the first order and promote the INS Ecosystem through a referral award system. We will allocate an INS Reserve Fund at our token creation event for the sole purpose of honoring customers who help us spread the word about new ways to buy groceries.

Dispute resolution
One of our main objectives is to integrate confidence-building mechanisms into the INS Platform and the INS Ecosystem as a whole. To do so, we will adopt blockchain technology that will act as universal 'machine trust', and apply reputation-based systems to rankings for producers, fulfillment and consumers. The system will be automated with the help of smart contracts, have transparent rules and enhanced security requirements such as legitimacy, integrity, and privacy.

The reputation system will make the dispute mechanism unnecessary in most cases and will incentivize all ecosystem participants to act honestly to maintain a high ranking score. If it fails, the dispute mechanism will include the INS employee to act as a referee and may influence the scoring score for the defendant and the complainant.

Adoption
Our initiative to challenge the grocery retail value chain extends beyond the crypto community. We're ready to turn the idea of ​​online shopping on a massive scale and introduce a decentralized consumer market to viewers with little to no information about blockchain-based technologies.

With perfect knowledge of the wholesale markets and extensive industry experience of the team, we will rediscover grocery shopping. The INS website and app will make it easy to open and maintain a cryptocurrency wallet, purchase INS Tokens, earn prizes and loyalty points.

We are betting on improving core products along with INS website and app promotion to attract a wider audience. With more and more consumers active in the network, there will be more value to getting out of the shopping experience.

ROADMAP
Our roadmap involves many different aspects, such as technology development, installation of operational infrastructure, signing of partnerships, and launch of marketing initiatives. An initial road map is presented below. The dates and activities may change.

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My ETH Address: 0xcBa9A3AC842C203eAAA4C7Cb455CFf50cEe30581


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